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A brand is more than just a logo© 
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Australia Director of Jazz Music Big Band Sax and more
Documentation There are students with other talents than for math and science. But whatever they plan in their life, to finish a High School is also here a must. Where there are High Schools more closer to life and dreams… and they talk about it.
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In communication, functionality and design are content for advertising and sales. They establish brand trust and form the thematic demarcation to PR Communication. (Reputation) Reputation is the result of responsible actions and shows the conversation for relevant topics with social sustainability. Because only people act, people formulate statements and only humans can in fact take responsibility for them. This fact influences the way of public perception. What are we talking about? About a construct that purses purely economic interests (sales brand) or about “something“ with culture, principles and social guidelines; with influence in terms of direction and orientation? Every company, brand, institution or a figure can use PR communication to either effectively confirm or influence public perception…  
Christian von der Eltz  Senior Consultant in Communication issues with a focus on Public Relations. Executive Creative Director (Copy/Conception) and Senior Photographer with Studio.
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In der Kommunikation sind Funktionalitaet und Design Inhalte fuer Werbung und Sales. Sie begruenden das Markenvertrauen und bilden andererseits die thematische Abgrenzung zur PR-Kommunikation. (Reputation) Reputation ist die Folge verantwortungsvoller Handlungen und zeigt das Gespuer fuer relevante Themen mit gesellschaftlicher Nachhaltigkeit. Menschen handeln, Menschen formulieren Statements und und nur Menschen koennen dafuer faktisch die Verantwortung uebernehmen. Diese Tatsache beeinflusst die Art und Weise der oeffentlichen Wahrnehmung. Worueber reden wir? Ueber ein Konstrukt, das rein wirtschaftliche Interessen verfolgt (Sales Brand) oder ueber „etwas“ mit Kultur, Prinzipien und gesellschaftlichen Leitlinien; mit Einfluss auf Richtung und Orientierung? Jedes Unternehmen, jede Marke, Institution oder Person  kann mit PR Kommunikation die oeffentliche Wahrnehmung entweder wirksam bestaetigen oder beeinflussend veraendern…
Only a brand with SOUL is more than just a logo.
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„Communication is everything. Everything is communication. Without communication, everything is nothing.©“
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We provide high level PR Communication insights politics, economics, society, culture and art.